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An in-depth study to better understand Quebec’s B2B marketing landscape

Conducted among more than 200 Quebec organizations*, the 2026 edition of our study provides a current, data-driven, and uniquely Quebec-based perspective on marketing practices across B2B industries.

Inside, you’ll find:

  • The most common challenges faced by marketing teams

  • Insights into the evolution of revenue, budgets, and marketing practices

  • Data on the adoption of AI and digital tools

  • Practical benchmarks and key findings to help you compare your organization with others

*Survey conducted between September and October 2025.